Spaceship — A domain odyssey

Building a domain platform from scratch—Six years and counting

Homepage, Domain Search & Transfer

Homepage mobile experience
Domain search and transfer mode-switching logic
Homepage early sketches

Launchpad

LaunchpadLaunchpadLaunchpadLaunchpadLaunchpadLaunchpad
Launchpad 2-grid system
Launchpad grid specifications
Applications layout logic—tackling density

Manager Applications

Domain ManagerDomain ManagerDomain ManagerHosting ManagerHosting ManagerSubscription ManagerConnection Manager
Managers header points of contact
Managers header behaviours

Unbox™️

Unbox onboarding step 1Unbox onboarding step 2Unbox onboarding step 3Unbox onboarding step 4Unbox onboarding step 5Unbox onboarding step 6

Unbox description goes here

Unbox onboarding flow chart
Unbox design guidelines
Unbox step tracker
Unbox brand guides

Contextual guides

Guides entry points flow chart

Summary

Spaceship is a Namecheap spin-off built to reimagine the online presence industry from scratch. I joined before there was a product. Just a vision and a blank slate. Over six years, that turned into a fully integrated platform covering domains, hosting, email, DNS, security, and more. Everything shown here—the homepage, the search component, the manager applications, Unbox—is work I contributed to as part of the Product Platform UX team, from the first concepts to production.

Impact

The platform reached 5 million domains under management, 86% of which are new registrations—people choosing Spaceship, not just migrating to it. It holds a 4.4★ rating on Trustpilot across 4,000+ reviews, with the interface and ease of use consistently highlighted as what sets it apart.

Role
Founding UX Designer, Product Platform
Focus
End-to-end product design—from UX and prototyping to design systems, brand, and documentation.
Team
Product Platform UX team
Period
2019–Present