Spaceship · Post-Launch Analytics
Bulk Transfer Widget · BI-13028 · Jan–Aug 2024 · Eight months around the April redesign
The April change
On April 11, 2024, the homepage widget label changed from 'Transfer' to 'Bulk Transfer' and moved behind an extra click. The redesign separated search from transfer and tightened the bulk-transfer flow.
Daily widget interactions dropped by ~95% — from ~1,004 to ~47 per day. This is not a failure. It filtered out users who were accidentally landing on a bulk-transfer flow they didn’t need. Among the users who did land there intentionally, success rate climbed from ~5% to ~21%.
Volume and quality
The April cliff is unmistakable. Quality of intent — submit and success rates — rises sharply post-launch and stays there.
Monthly Interactions
The April cliff marks the product change.
Success Rate & Submit Rate
Quality of intent rises sharply post-April.
Device Split — Before vs After
Interactions by device category.
Funnel — Before vs After
Avg daily: Interactions → Submits → Transfers.
Monthly Summary — Widget Activity
| Month | Interactions | Widget Submits | Submit Rate | Successful Transfers | Success Rate |
|---|---|---|---|---|---|
| Jan 2024 | 28,918 | 2,828 | 9.8% | 1,677 | 5.8% |
| Feb 2024 | 31,184 | 2,423 | 7.8% | 1,445 | 4.6% |
| Mar 2024 | 30,491 | 2,405 | 7.9% | 1,250 | 4.1% |
| Apr 2024 ⚡ | 12,716 | 1,102 | 8.7% | 562 | 4.4% |
| May 2024 | 1,277 | 406 | 31.8% | 267 | 20.9% |
| Jun 2024 | 1,208 | 413 | 34.2% | 291 | 24.1% |
| Jul 2024 | 1,712 | 459 | 26.8% | 295 | 17.2% |
| Aug 2024 | 1,520 | 493 | 32.4% | 342 | 22.5% |
What the numbers say
Two observations on the post-launch period that the analytics alone make visible.