Validation.com — identity verification platform shown on a laptop

Validation—identity verification, designed from scratch

Validation.com was an identity verification platform built under the Namecheap umbrella. The idea was simple: let businesses verify customers online the way you’d do it in person—selfie plus ID card, reviewed side-by-side. No facial recognition, no AI black box. Human judgment, made easy. I was the sole designer—responsible for everything from research through to the shipped product and marketing site.

Research workshop board with sticky notes mapping product requirements, positioning, and communication strategy

Workshop analysis—mapping must-haves, positioning, communication concept, and landing page structure.

Early website layout sketches and pricing exploration

Illustration concept sketches—exploring character style and iconography

The platform had two sides: agents who request and review documents, and clients who submit them. The core flows—requesting ID, submitting documents, 2-way-share, and a witnesses feature—all needed to feel simple despite the complexity underneath.

Detailed wireframes for the witnesses feature — registration flow, social login, and document viewing

P2P flows—witnesses registration, social login integration, and document review.

P2P app architecture — dashboard, request docs, send docs, search, and escrow flows

Cards UI logic — documenting all card statuses and detail views for both requested and received documents

Card system—statuses, states, and detail views for requested and received documents.

2-way-share feature wireframes — customization options, witness selection, and transaction details

Mobile app exploration — home screen, main actions, and navigation patterns

The website had to do two things: explain a technical product in plain language, and build trust with businesses handling sensitive documents. I structured it around the two audiences—agents and clients—with dedicated sections for each.

Validation.com homepage — hero section with 'Identity verification made easy' headline and custom illustration

Product explained page — tabbed view for Agents and Clients with step-by-step walkthrough

For Agents — how to generate a submission link and select document types

For Agents — reviewing submissions side-by-side with timeline and zoom features

For Clients — submitting documents with selfie and ID card photography

Security page — GDPR compliance, responsible retention, and organizational responsibility

Step 1 — Generate a request: select document types, get a unique submission link

Step 2 — Customer submits documents: selfie plus ID card via mobile

Step 3 — You review the submission: compare selfie against ID side-by-side

I designed a full illustration system for the product and website—two layers working together. A set of clean line-art icons for the UI and informational pages, and a richer textured character for the hero moments. Same DNA, different levels of detail.

Validation hero illustration — character holding up an ID card with a warm, textured style

Hero illustration—the textured character used across the website and marketing materials.

Illustration — selfie plus ID submission

Line-art illustration set for the product and website.

Illustration — agent dashboard with request generation and submission review

Left: submitting documents. Right: reviewing a submission.

Summary

Validation was a full 0→1 project—from early research and architecture through to a shipped product with a complete marketing website. I owned every design surface: user research, information architecture, interaction design, visual design, a custom illustration system, and the public-facing site. The kind of project where you touch everything and nothing ships without going through your hands.

Role: Sole Product Designer
Focus: User research, information architecture, UX/UI design, illustration system, marketing website
Collaboration: Namecheap New Products engineering team
Team: Namecheap — New Products team
Period: 2019–2020