Spaceship — A domain odyssey

Building a domain platform from scratch—Six years and counting

Homepage, Domain Search & Transfer

Homepage entrance choreography.

Homepage design handoff
Homepage handoff.
Homepage responsive breakpoints
Domain search and transfer mode-switching logic
Domain search and transfer mode-switching logic.
Homepage mobile experience
Homepage early sketches
Homepage early sketches.

Launchpad

LaunchpadLaunchpadLaunchpadLaunchpadLaunchpadLaunchpad

The Launchpad allowed users to reach applications fast and where customization was possible.

Launchpad 2-grid system
Launchpad 2-grid system.
Launchpad grid specifications
Applications layout logic—tackling density
Applications layout logic—tackling density.
Redesign proposal to bring apps closer to the user.

Managers

Domain ManagerDomain ManagerDomain ManagerHosting ManagerHosting ManagerSubscription ManagerConnection Manager
Managers header points of contact
Examples of the header system applied to different products.
Managers header behaviours
Scrolling behaviour patterns for big and small screens.

Unbox™️

Unbox onboarding step 1Unbox onboarding step 2Unbox onboarding step 3Unbox onboarding step 4Unbox onboarding step 5Unbox onboarding step 6

Unbox description goes here.

Unbox onboarding flow chart
Mapping 12+ scenarios.
Swipe to reveal more
Unbox design guidelines
Patterns and suggestions for platform integration.
Unbox step tracker
Step-tracker states and stages.
Unbox brand guides
Brand assets approach to be applied on specific moments in the flow.

4 different entry points for contextual guides.

Guides entry points flow chart
Guides UX logic flow chart.

About

Spaceship is a Namecheap spin-off built to reimagine the online presence industry from scratch. I joined before there was a product. Just a vision and a blank slate. Over six years, that turned into a fully integrated platform covering domains, hosting, email, DNS, security, and more. Everything shown here—the homepage, the search component, the manager applications, Unbox—is work I contributed to as part of the Product Platform UX team, from the first concepts to production.

Impact

The platform reached 5 million domains under management, 86% of which are new registrations — people choosing Spaceship, not just migrating to it. It holds a 4.4★ rating on Trustpilot across 4,000+ reviews, with the interface and ease of use consistently highlighted as what sets it apart.

Role
Founding UX Designer, Product Platform
Focus
End-to-end product design—from UX and prototyping to design systems, brand, and documentation
Collaboration
Brand, Design System, Engineering, and Product teams
Team
Product Platform UX team
Period
2019–Present