~10 seconds

Transfer success rate: 5% → 21%

Redesigning Spaceship's homepage search

~60 seconds

One input. Two intentions. Zero clarity.

~30 seconds

Two intentions. One upfront choice.

Register or Transfer—decided before anything else happens.

~60 seconds

Three calls that shaped the outcome

Toggle outside, not inside
We almost buried it. Caught ourselves repeating the old mistake—hiding modes. Moved it out. Always visible.
Bulk transfer behind intent
Progressive disclosure. Only users who chose Transfer, then clicked Bulk, reached it. No more accidents.
Background darkens on entrance
The component needed to be the obvious starting point before the user read a single word. Orientation, not decoration.
~30 seconds

Interactions dropped 95%

That was the design doing the talk.

Visual on screen

Dark slide. The number is the hero. Nothing else competes.

→ No image. Just the metric, massive.
What you say

I led the redesign of Spaceship's homepage search—the main entry point for domain registration and transfer. Transfer success rate went from 5% to 21%.

Coach notes

Let the number land. Pause. Don't rush to explain.

Visual on screen

Screenshot of the OLD component with the dropdown open. The 'I want to…' dropdown visible.

→ search-before.png + research-findings.png
What you say

Registration and transfer lived in the same input field, behind a dropdown. Users would type a domain, hit Enter, and accidentally start a transfer. The bulk transfer option looked like a button—people clicked it not knowing it was a mode switch. Every participant in research hit the same confusion.

Coach notes

Point at the dropdown in the screenshot. Make them SEE the confusion. Then show the research findings—severity scores. Quick, credible.

Visual on screen

The mode-switching logic diagram. Register left, Transfer right.

→ component-logic.png
What you say

The core insight was simple. Register and transfer are two different intentions. Make it an upfront choice, not a hidden mode.

Coach notes

This is the conceptual turn. One breath. Let the interviewer nod. Then show the diagram—it makes the logic visual and undeniable.

Visual on screen

Three quick images: toggle always visible, bulk transfer progressive disclosure, entrance animation darkening.

→ component-logic.png + deliverables.png
What you say

Three decisions worth naming…

Coach notes

This is where you show design judgment, not just execution. The 'we almost buried the toggle' story shows you catch your own mistakes. The darkening story is pure growth thinking—say 'orientation, not decoration.'

Visual on screen

The finished component in Transfer mode. Clean. Resolved.

→ transfer-desktop.png
What you say

After launch, widget interactions dropped 95%. That sounds like a disaster. It wasn't. The old component counted accidental clicks. The new one only reached users with real intent. Transfer success: 5% to 21%. Four times higher.

Coach notes

Slow down RIGHT BEFORE '95%'. Pause after 'sounds like a disaster.' Then resolve it. This is your mic-drop. End with the number. Then silence.

SAY:
Total: ~3 min 10 sec