Transfer success rate after redesigning Spaceship's homepage search
Led by Luís Vieira · Product Platform UX · 2024One input. Two intentions. Zero clarity.
Registration and transfer lived in the same input field, behind a dropdown. Users would type a domain, hit Enter, and accidentally start a transfer. The bulk transfer option looked like a button — people clicked it not knowing it was a mode switch.
Every participant hit the same confusion.
We tested the live product with real users — not a prototype. The signal was clean. The number one problem was exactly what we suspected, plus a few we didn't expect. Confusion between search and transfer affected 100% of participants.
Register and transfer are
two different intentions.
Make it an upfront choice, not a hidden mode.
Register left. Transfer right. No ambiguity.
The new component starts with a visible toggle — Register or Transfer — above the search bar. Switch to Transfer and the whole bar transforms. Bulk transfer lives behind a second intentional click. No more accidents.
That was the design doing the talk.
The old component counted accidental clicks. The new one only reached users with real intent.